If you are in search of a great e-commerce business, be sure to take a strong look at the wholesale jewelry business. Since the advent of the internet more and more people are doing their shopping online. This shopping includes people who are scouring the internet in search of quality jewelry at a great price. The online market for wholesale jewelry companies has been increasing every year, and there is no end in sight.
People are in need of these products for work, their social wardrobe, or for gifts. But before deciding to go into this business, be sure to do a lot of research. It is important to know what you are getting yourself into before you start.
The first step to success would be to do some research on the companies that are currently selling online. Take notes on what you like and do not like about their operation. This way you can incorporate these ideas into your new business.
Next, attempt to contact the owners of these companies and ask about their finances. See how much start-up money it took, and how long it was before they started to turn a profit. Finally, take into consideration how you will get your name in front of prospective buyers. Putting together a marketing plan can be one of the most important aspects of starting a wholesale jewelry business.
Overall, it is important to remember to do a lot of research before you start. This research will provide you with ideas, as well as help you to avoid any unwanted mistakes.
Buying gold jewelry for your store can be a complicated business. It is important for you to do your research so that you can avoid the traps that await you as a wholesale gold jewelry buyer. It is to your advantage to take the time effort to know what your customers want and compare the different price points being offered.
Start by making a customer profile: what type of designs, styles and price points they prefer. It is wise to keep the current popular trends in mind when you are buying your inventory, this can help you to attract new customers as well as give your current customers new gold jewelry designs to consider. If you are new to the gold jewelry business, and do not have an established clientele, you can begin with a combination of classic and contemporary designs for broad market appeal. Selecting yellow, rose or white gold jewelry in 18kt, 14kt and 10kt grades will give you a range of sales opportunities.
In your pursuit, you will no doubt come across a gold jewelry vendor who uses the strategy of "wholesale to public". This may sound tempting, but according to the Lanham Act, in the section that deals with federal trademark/unfair competition rules, those who make these types of claims by stating a false or misleading description of fact as to the origin of there goods can be held liable in a civil action.
In addition, gold jewelry vendors should be aware of the FTC Guideline that clearly states: "retailers should not advertise a retail price as a 'wholesale' price. In other words, they should not represent that they are selling at 'factory' prices when they are not selling at the prices paid by those purchasing directly from the manufacturer."
Dealing with unethical vendors can also damage the reputation of your business, because you may sacrifice quality for a low price. But your customers rely on your judgments when making the selections that they eventually purchase and once a complaint of substandard goods from a dissatisfied customer is made, it can be very difficult to re-establish their trust.
By definition, a wholesaler is a person who deals directly with the manufacturer. This assures you of quality; you will be able to get the information and support your need because they are in constant contact with the gold jewelry source. A reputable gold jewelry wholesale business also has a reputation to protect and will work with you until you are satisfied. When your select your gold jewelry wisely from a reputable source, it is easier to set your price point reasonably. Using this practice can win over the most skeptical customers, even those who may feel that retail gold jewelry is overpriced.
Another point to remember is that your main competition for the gold jewelry customer can be found in abundance on the Internet. When a customer enters your store it offers you the opportunity to make their real-world buying experience unique, satisfying and rewarding in a way that the Internet cannot offer.
Crystal jewelries are among the jewelries that are increasing in popularity, nowadays. They have always been sold pretty well. They are great gifts which is why during holidays, its sales increase. There are many designs, colors and even cuts that you could choose from. Crystal jewelries are not just something you can buy in certain stores, you can even make them at home.
They are individuals who are finding making their own crystal jewelries a great hobby. Making your own jewelry is a great way of personalizing you accessories and at the same create something unique that would fit your personality. But others would find making their crystal jewelry not just an entertaining hobby but as a business, as well.
If you are planning to start a business from your hobby, then there are some things that you would need to consider.
Who is your target market? Any business would have a target audience. You would have to identify who you are attracting to buy your crystal jewelries. For example, do you intend to sell it online or to local jewelry stores? If you identified the target buyer, then you would have to strategize.
Online sales for your crystal jewelry would require a site where potential customers can view your products. Choose a website and make that site unique. Do not be hasty. Plan and design your website, you can get help from a web developer if you want. Make sure that it is fresh and different from other similar sites.
Aside from the usual designs that you are making, there are some who would make adjustable crystal jewelries. What is this? Like necklaces with adjustable length, earring with changeable earrings, watches that have bands that could be changed. These kind of jewelries would actually allow the customer to adjust them based on the occasion. You could also take custom-made orders.
Once you have determined the target buyers and customers, you would then have to finalize or determine the price. To determine the price, identify how much you have spent on the materials you have used and also, the time you have spent making the jewelry. There are some jewelry makers who forget to include their labor time in the competition and gives the jewelries for a lower price.
There are conventions and craft shows that you can attend to showcase your handmade crystal jewelry. Just make sure that you would be bringing your business card that has your contact information with you. If you are going outside your local area, then definitely you would have to inform or provide information about your website or distributor.
You have to practice control over your inventory. Keep track of the pieces that you have and those that were sold. Also keep track of your supplies. You do not want to run out of supplies in the middle of your project.
Take care of your customer base. If you have a customer who made a substantial purchase, then try to get their contact information like their email if possible. This would allow you to have contact with them and inform the with any new jewelry. But do not be too personal nor too overbearing, just be warm and professional. This would help you earn repeat customers.
Crystal jewelries can be a promising business, as long as you know how to handle it and plan ahead. The most important thing is that you enjoy what you are doing.
Loose cubic zirconia adds shimmering beauty to any piece of jewelry. If you own a jewelry business, you realize that offering affordable cubic zirconia jewelry can add to your bottom line.
Customers are often amazed at how gorgeous CZ stones can be and how they can own more jewelry for less when shopping for cubic zirconia jewelry. But no matter how beautiful and affordable it may be, cubic zirconia jewelry will not benefit your retail store unless you market your business properly. Use the viral marketing tools mentioned below to skyrocket your loose cubic zirconia jewelry sales.
Know Your Customers
Before you can market to your customers, you must get to know them. What are their buying patterns? What types of cubic zirconia jewelry do they usually buy? Do they like simulated stones, synthetic gems (lab created gems), or other types of cz stones? Do they want their loose cubic zirconia mounted on gold or silver jewelry?
Use software to track your sales and the types of jewelry purchases made by your customers. You can now buy software made specifically for the jewelry business that will keep up with inventory, customers, vendors, invoicing, and so forth. The software will enable you to group your customers according to what types of cubic zirconia jewelry they have purchased. Then, you can market to each group according to what they bought using direct mail, e-mail if online, and maybe even telephone.
Educate Your Customers
Cubic zirconia customers often buy the jewelry for the great price only, but they might not know a thing about it. Your job is to educate your customers about this wonderful diamond substitute. Create mini-brochures that offer information about cubic zirconia. You can include facts about loose cubic zirconia and the jewelry-making process, different grades of CZ stones such as cubic zirconia AAAAA and CZ AAA. You can even give facts about simulated stones and synthetic gems.
Educating your customers will help build trust and will also build the value of your products once customers understand the great quality contained in cubic zirconia jewelry.
Marketing Your Jewelry Store
Whether online or off-line, your jewelry store customers must be reminded of your business frequently. Don't assume they will come back to you for their next jewelry purchase. Take action! Develop mini sales flyers in full color to mail out once a month. Use small classified ads in the local newspaper to gain new business. Create a postcard campaign offering monthly and holiday specials to your past customers.
Start a gift registry and gift reminder service. With the reminder service, promise future discounts on the holidays or occasions given by the customer just for joining. When their anniversary or spouse's birthday arrives, your store will remind them and offer a discount automatically.
When business is slow, you can use the slow time to rearrange store displays or if online, to update your website. This will help improve sales in the future. When ordering items wholesale, consider colorful assortments of loose cubic zirconia, simulated stones, and lab created gems that will enable you to create eye-catching displays in your store.
Even if you have an off-line jewelry store, you can use the Internet to your advantage. Develop a website that targets your local area and surrounding towns. Use the website to gain new customers in your area as well as build trust with those who visit your store. A website can say many things and offer many displays (photos) for such a minimal price! Use it to your advantage.
Taking these viral marketing steps will help you accomplish the three main steps of growing a business: increase repeat business, find new customers, and gain greater sales transaction amounts through up-selling. Use these tips to turn your loose cubic zirconia jewelry into years of success!
Jewelry making is an ideal way to start earning a little extra money from home. You don't need to spend a lot to get going. Initially your circle of friends will be your customers. Your friends will tell their friends, who will tell their friends, and so on and so on.
Though you may start with a kit or two for the learning experience, you can't rely on kits if you want to make money selling your work. People will pay more for one-of-a-kind pieces. Plus, the mark-up on kits is quite high because another artist has done the design work for you. In other words, you can both charge more and keep your costs lower if you design your work yourself. This is how to maximize your profit.
A good place to start is by flipping through magazines and catalogues. Clip jewelry photos that appeal to you, along with price information if available. Get a notebook and fill it with the pictures.
You're not going to copy them.
This is just to give you ideas and get your creative juices flowing. The pictures will also come in handy when you can't quite figure out how to do something you have in mind kind of like your own illustrated how-to book.
There are two easy to learn jewelry making methods to consider: beading and wire sculpting, also know as wire wrapping.
Beading requires little skill other than a good sense of design and the materials are
inexpensive.
Wire sculpting or wire wrapping is not that much harder to learn, but since you are dealing with gold, silver and genuine gemstones, the materials cost a bit more. But the markup is much higher.
Tools and Materials
Here's a list of tools you will need to start:
1.Jewelers wire cutters. If you can only afford one pair, get memory wire shears. These are designed to make clean cuts on tough memory wire, so can also be used for softer wires.
2.Chain-nose pliers (sometimes called needle-nose pliers) Very versatile for picking up and grasping small items, bending eye pins, closing jumps rings, even closing crimp beads.
3.Round-nose pliers Used for creating loops on beaded head and eye pins. Can also be used for winding your own jump rings and as the second pliers you'll need for closing jump rings.
4.Optional pliers Wire-looping pliers which have several graduated circumferences to allow you to form perfectly uniform jump rings and loops (in place of the round-nose pliers mentioned above).
Crimping pliers which have little notches to allow you to both flatten a crimp bead and then bend it to form a rounded finished look (instead of the flat crimp you get using the chain-nose pliers).
As for materials, I recommend some assortment packs of beads in coordinating colors, some decorative metal spacers, seed beads in both silver and gold (These can serve as spacers and beautifully set off your other beads.), tube-shaped crimp beads (Buy the best you can find these are what hold it all together!), head and eye pins.
Other than that, let your choice of project be your guide.
You might want some silver or pewter charms. For earrings, you would need ear posts or wires or clip-on bases. For bracelets, you need memory wire or stretchy cord or beading wire and clasps. For necklaces, memory wire or beading wire, clasps and perhaps pendants.
A bead board is a good idea too. Its ruled tracks help you measure and lay out designs for bracelets and necklaces; as well as to corral the beads you are working with at a given time.
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